Standards-based IETF-HLS/MPEG-DASH offers this opportunity, addressing all the features and opinions that professionals need. Simply put, streaming practices need to change if streaming audio is to continue to be a major driving force for audio content delivery. Compare this with the plethora of incompatible streaming players now in the hands ofĬonsumers. As a result, any radio can receive any off-air signal. AM/MW/FM transmitters all use standards-based protocols to transmit and receive, and have enjoyed huge success. This is NOT conducive to good business, frustrates users, and ultimately loses audience. The main problem with audio streaming has been the lack of any formal standards that professionals require.īecause of this, many existing streaming protocols have been modified and hacked to the point of becoming proprietary, leading to compatibility issues among streaming servers and player clients and devices. Great media should work, look, and sound the best it can, using the most up to date technology available on today’s computers and mobile devices. To give listeners a good, reliable streaming experience and to keep them coming back, audio content providers need the same streaming technology changes that video has made. Many developers and providers are unaware of these changes and are currently offering obsolete streaming technologies and services at very high costs.
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Be among the recognized video brands with streaming technology that is done the “write” way.
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If your audio stream provider and content distribution network do not support standards-based IETF Compliant HLS/DASH and do not closely follow the HLS/DASH specifications, make a change now before you are left behind in streaming technology. It has made OTT video streaming commercially viable and has helped drive the cord-cutting trend. Most video content providers have already upgraded their streaming technology to segmented streaming. Not all HLS/DASH found in the wild is equal or compatible. Standards-based HLS/DASH segmented streaming now provides all things necessary however, it must be implemented correctly.
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Although these initial protocols served well (pun intended) initially, professional streaming requirements have changed in favor of a completely new approach using new streaming protocols that address new demands, provide performance increases, and lower deployment and operating cost. Streaming audio has now evolved past legacy protocols allowing reliable content delivery to mobile and connected car dashboards, where all the audience growth continues.Ĭurrently, much live streaming audio is delivered using the popular SHOUTcast ICYprotocol through a SHOUTcast or Icecast2 Streaming Server, or some proprietary derivation. However, it is up to the content providers to make it work. Many audio streams currently in service fall short. Most of your streaming audience wants something that just works reliably they don’t care about the tech behind it.